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Hiring for Vice President - Marketing - Online / Internet in Mumbai, for Exp. 7 - 9 yrs at Premium., (Job in Mumbai)

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Job Description:Our Client is a start up /an innovative technology company simplifying the way products and services will be consumed in daily life. They aim to use technology as an enabler to make life simpler for people. Their Brand is a unique online platform and smartphone app that delivers a holistic sporting experience for athletes, amateurs and enthusiasts alike - with path-breaking technology that integrates itself into the daily lives of its consumers by using location intelligence. Simply put, One can now book a match at their favorite turf, link up with friends and be part of sporting events based on where you or they are, all with the tap of a button. It' s really that easy to discover, connect and play. Job Title: Vice President - Marketing Job Interface : Internal : Manages Immediate reporting team that comprises - Content, Graphic & amp amp Design, SEO/SEM, Digital Marketing and ATL & amp amp BTL External : PR agencies, Advertising agencies, Digital Marketing Agencies, Media Agencies KEY RESPONSIBILITIES, BUT NOT LIMITED TO Strategic Development - Lay the roadmap of integrated strategic marketing plans across cities. - Understand the brand values and devise the strategic marketing plans for establishing company as most trusted brand. - Work closely with the Founders for laying the foundation of the marketing initiatives to have a direct impact on the sales progression & amp amp brand excellence. - Conduct market research to identify & amp amp tap the potential opportunities - Identify & amp amp suggest potential product improvement plans - Develop and maintain Marketing performance dashboard to measure ROI and draw quantitative analytical insight Marketing Initiatives - Collaborate with content, design, and product teams to develop unique & amp amp creative marketing solutions to expedite growth - Develop marketing campaigns with quantifiable objectives to measure results - Efficiently guide the execution of marketing initiatives for positive brand building and sales progression. - Conceptualize and drive the digital marketing programs to create conversion metric strategies, lead generation & amp amp social monitoring catering B2C environments. - Lead & amp amp guide ATL/BTL & amp amp SEO/SEM team for optimum social presence ensuring positive turnaround - Ensure potential increase in the download and usage of the company App Financial Development - Responsible for creating efficient and cost-effective Marketing Budget best suited for & quot company/brand& quot as a start-up. - Responsible for driving traffic of potential clients through offline & amp amp online marketing plans to meet the financial objectives - Negotiate commercials with the vendors to drive cost-effective marketing campaigns - Collaborate with the Sales team to tune-in the marketing plan in line with achieving revenue targets. - Work closely with the Finance Controller to monitor the in-flow and out-flow of revenue and capital respectively through marketing initiatives Partnering with External Stakeholders - Partner & amp amp manage appropriate Ad agencies for print/TV/online Ads - Collaborate & amp amp manage various media partners for promoting & quot company/brand& quot products & amp amp it' s services - Maintain healthy relationship with the PR agencies to ensure positive brand presence of & quot company/brand& quot - Efficiently manage various vendors, handling & quot company/brand& quot marketing campaigns


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Posted on: Tuesday, 28 November, 2017  08:53
Expires On: Monday, 23 March, 2020  18:30

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